Most of us use Google to find things online. The reason is simple: Google delivers the best search result. Or do they? How do you know? Because honestly, when was the last time you tried another search engine?
Each search you do is saved by Google, who use the data to deliver even better results, customized tailored for you. No surprise then that you find the results are good, since it already matches your interests. But this also means that you get stuck in your own little search bubble. So if you are looking to broaden your horizons, Google might not be that helpful after all…
I am not necessarily arguing that Google is evil or deliver poor results. But I do believe it’s a good exercise to every now and then critically reflect upon these things and services that we use every day without questioning.
